Applications
Trade Fairs and Exhibitions →
- At events, aimed at generating public interest, Robots can help exhibitors establish visibility and engage the audience. And in getting media coverage too.
- At trade fairs, site specific robot applications may help to attract, identify and retain key attendees..
Conventions and Product Launches →
- Robots interactive applications can contribute at creating the surprise and excitement, that generate media coverage and the initial buzz for the product/service.
Pop-up Shops and Temporary Stores →
- Robots performing within its premises, can contribute to generate the buzz around the retail point. Site-specific interactive performances can engage customers, supporting profiling and identifying activities.
- Robots can possibly have a part into interactive shopping simulations to analyse individual and collective impact of innovative in-store marketing tactics.
Roadshows →
- Robots can fit into the one/two-days showcase in large city centres, enhancing the colourful eye-catching advertising vehicles meant to attract and engage the audience of passers-by.
- Robots can upgrade the appeal of customer interaction activities involved in the showcase, performing tasks like delivering promotional material to the public. Robots can do it faster, more efficiently (i.e. at fixed cost) and automatically.
- Robots can offer actual interactive experience to the public, that might prove a good way of profiling and identifying attendees
Music Events →
Robot devices can reinforce the interaction between artists and their audience, which have been associated with rock concerts since the ‘60ies. Robots can enhance shows’ effectiveness, both on stage and around it, in terms of interacting with the public and engaging them into being part of the show. We think of two areas of intervention:
- On stage, during the music live performance, when special effects are a sort of a must for the show; and robots (i.e. controlled mechanical and electronics installations to enhance visual and audio effects) could support creative directors to find imaginative ways to add drama to music;
- Around the stage, during the event, but also before it starts as well as after it’s over, to entertain the public with one-to-one interaction. Without much staff involvement, and with the extra thrill of being in touch “with a robot” along the event.
Corporate Hospitality →
- Whenever there is a major sponsorship, irrespective of the nature of that event, corporate hospitality is always present and it is one of the key tools in activating and maximising the value of sponsorship investments;
- Most corporate hospitality is connected with sports (Olympic Games, football competitions, Formula 1, etc…) and sponsors use the opportunity to indulge their own clients
- Robots help them in creating and delivering a pleasing experience, while promoting brand/product awareness. The flamboyant and high-performance oriented environment of sport competitions actually offers the best location to display robot devices
Flagship Stores →
- Robot devices might help in making the shopping experience at flagship stores as pleasant and entertaining as marketing managers wish, whenever companies are communicating with customers in a direct manner
Outdoor Advertising Displays →
Outdoor advertising displays
- Billboards impact customers through a variety of outfits especially designed to create the most visual awareness possible. Outdoor advertising is reaching consumers everywhere, all the time, everyday.
- Robots can enhance billboards evolution, which is currently following two patterns: more compliance with surroundings and more interactivity with passers-by.
- Robotics can offer the platform for 3D interactive billboards that will make street furniture “alive”.
Urban Characterisation and Street Furniture →
- Hosting major sport/cultural events, as the Olympic Games, the FIFA World Cup or the Expo, is a way to redefine and “rebrand” a town and a region.
- Organizers of such complex events face the challenge to engage residents and visitors, characterising the surrounding environment, to enhance positive experiences and vivid memories they might enjoy beyond the event venues.
- Robots can dramatically upgrade urban characterisation, “giving life” to street furniture and making it interact with passers-by.
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